Masar Destination

A 3.65 km urban corridor reimagining access and experience in the Holy City

MIXED USE | HOSPITALITY | RESIDENTIAL | COMMERCIAL | MASTER PLANNING

Location: Mecca - Saudi Arabia

Site Area: 1.2 million m²

Length: 3.65 km urban spine

Masar is a landmark mixed-use development redefining the urban core of Mecca.

A spiritual and urban artery through the heart of Makkah

Extending over 3.65 km, the project features residential, hospitality, retail, and cultural districts, all organized around a central landscaped pedestrian boulevard leading to Al-Haram Mosque.

Client Umm Al Qura for Development & Construction

Consultants KEO, AECOM, international partners

Makkah’s grand boulevard guiding pilgrims and citizens alike

As part of Saudi Vision 2030, Masar combines world-class infrastructure with sustainable systems to enhance access for pilgrims and residents, shaping a modern urban gateway to the Holy City.